Murray Brannen brings more than 25 years of branding and direct response experience to DRTV Inc. After managing marketing and advertising for some of the world's largest global brands including United, Northwest and America West Airlines, Murray went on to work at Guthy-Renker where he oversaw explosive growth in their direct response category. While with Guthy-Renker, he launched and marketed some of the world's largest direct response brands, including Wen by Chaz Dean, Malibu Pilates, Tony Robbins' Get The Edge, Midnight Special and Winsor Pilates.
Murray has a truly extensive understanding of the "backend" of direct response product marketing, including brand management, analytics and loyalty programs, as well as call center, fulfillment and customer service management for optimal conversion and mitigated churn. As an advisory board member at DRTV, Inc., Murray brings category expertise and provides complete campaign management best practices to every product in the DRTV Inc. portfolio.